How to Build an Outcome-Based Pricing Plan (14 minute read) (opens in new tab)

The SaaS CFO Ben Murray lays out 12 design decisions for true outcome-based pricing, drawing the Sierra-style line that distinguishes outcome from consumption dressed up as outcome. Real examples include Intercom Fin at $0.99 per outcome, Help Scout at $0.75 per AI resolution with a free 3-month training window, HubSpot Breeze at $0.50 per resolved conversation and $1.00 per recommended lead, Zendesk's 72-hour LLM-verified resolution window, and EVE CoreGuard's $37.5K-to-$1.2M risk-avoidance ...