Why Race? (opens in new tab)

Some people argue that fast cars racing around race courses serve as “rolling billboards.” Which was probably a more effective thing before digital advertising.In 2025, the spending on all outdoor advertising—of which billboards are a part—in the US was some $10 billion; it was some $137 billion online, which just goes to show that what was once tried-and-true or accepted wisdom can change with time.Can you imagine a chief communications officer at a major company saying, “No, we don’t want t...