Rolls-Royce Continues Going Upmarket With Ultra-Premium Coachbuild Collection (opens in new tab)

Rolls-Royce is about to dive even further upmarket with its “super-luxury” Coachbuild Collection that’s designed to cater to the wealthiest clientele possible. If you already thought Rolls was infamous for being a particularly snobby brand, prepare yourself because the brand was just getting warmed up. At present, the brand builds a handful of models that start somewhere between about $370,000 and $580,000. However, every so often, Rolls-Royce will drop some limited edition model…