“The retail SSD market has almost disappeared.” (opens in new tab)

That’s according to Silicon Motion (SMI) vice president Nelson Duann, who told Tom’s Hardware the memory shortage is pushing PC makers to buy third-party SSDs, while saying suppliers expect it will get worse in 2027: > The controllers we sell to module makers are now largely ending up in SSDs that are shipped to PC OEMs. The reason is that OEMs cannot obtain enough NAND directly from memory manufacturers, so they are increasingly sourcing SSDs from module makers instead.