Walmart is acquiring the TV advertising company Vibe.co. (opens in new tab)

The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already used to bolster its advertising business by linking a person’s shopping activity to what they watch. [Link: Walmart to Buy Vibe.co to Fuel TV Advertising Business | | Bloomberg]