Why Bother Writing a Book? (opens in new tab)

Writing a book demands something different from you than a blog post ever will. When someone pays for your work, you owe them something. You have to think about the full scope of what they need, not just what you feel like complaining about that day. You become accountable. And that accountability forces empathy. Doing some customer empathy exercises is critical to any successful career. When you write a book, for example, you are forced to think about scope. If someone is going to pay for th...