How a Routine Reference Check Got Me Booked on a Podcast (Or, Not All Thought Leadership is an Ego Trip) (opens in new tab)

If you can't think of what to write, the problem usually isn't the writing. It's that you're letting too many interesting conversations pass — or not having enough of them in the first place. You're finding it hard to get inspired to share, because you're not getting inspired enough by others, or you lack the mechanisms to lower the friction to share them when you do.