VCs Don’t Care About Your Product (opens in new tab)

Show me insight. Don't tell me people want healthier alternatives. Tell me what you discovered about the customer that nobody else saw, and walk me through how you got there. This customer needs a smaller version of this. That one doesn't use half the features and would happily pay for a stripped-down option at a different price point. This segment wants flexibility the incumbents refuse to give them. When you can take me down that path—when I can understand exactly why you built what you bui...