What is Google Zero — and why your favorite websites are panicking about AI (opens in new tab)

Covers 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.

Google Zero is the publishing industry's name for a future where AI answers replace website clicks. Here's why publishers are worried and what it means for the future of the web.

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