The Web Is for People (opens in new tab)

When it comes to building web sites, building applications, building new platforms and building the underlying standards that support them, I’m a big believer in driving everything by user need. I’ve often used the rubric “how does it benefit the person on the bus?” I suppose this is an updated version of the “Man on the Clapham Omnibus“, a rhetorical device used to center people’s thinking on a hypothetical “ordinary person.”