AI Adoption, Data Fragmentation Hinder Progress Toward 'Perfect Business Trip,' GBTA Finds (opens in new tab)

New research from the Global Business Travel Association (GBTA) highlights that while there is strong interest in artificial intelligence and next-generation hotel booking models among travel buyers, persistent challenges such as limited AI adoption, fragmented data systems, and inconsistent traveler experiences are slowing progress toward the industry’s goal of the “Perfect Business Trip.”