AEO and GEO for AI Overviews, ChatGPT, Claude, Gemini, and Perplexity (13 minute read) (opens in new tab)

Search is now a lot different from just two years ago. Two new terms have shown up to describe the work of being visible inside those answers: Answer Engine Optimization (AEO), the work of being the source an answer engine uses, and Generative Engine Optimization (GEO), the work of appearing inside answers a model produces. Each pulls from a different web index, but most of these indexes are the result of the same crawl, rendering, and quality work. This post walks through how to optimize for...