Tone of Voice VS writing principles (opens in new tab)

“The problem isn’t that most organisations don’t get tone of voice. It’s that most organisations don’t get writing, full stop. You’d think with all those mercurial benefits, businesses would be all over the practice of writing – they’re exactly the kinds of aptitudes they love to call ‘high-performing’. But most organisations are entirely blind to it”From Nick Parker, in Tone Knob.It’s this. I keep thinking maybe I’ll weigh in on this discussion (started in LinkedIn, obviously) but I’m not su...