A Guide to Personal Branding (opens in new tab)

Vanessa Errecarte ’04, M.B.A. ’14, said she was inspired by her students at UC Davis to write her book, Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image (Wiley, 2026).A lecturer at the UC Davis Graduate School of Management, Errecarte teaches personal branding and uses the lessons from her courses to write the book. Several students act as case studies, showcasing their success starting a podcast and marketing their photography, among others.