Summer blockbusters are back. Is your brand in the picture? (opens in new tab)

The way audiences watch movies has changed. With the rise of streaming, on-demand viewing and the convenience of home entertainment, people have more ways than ever to watch a film. For a while, that made movie theaters easy to count out.This year, they're flipping the script. Fueled by a packed release calendar, 2026 is on track to be the since 2019. Backrooms delivered the for an original horror film. Scary Movie brought back a genre fans had been waiting for. Moana, and Spider-Man: Brand N...