Why your kid is obsessed with squishy toys (opens in new tab)

This story originally appeared in Kids Today, Vox’s newsletter about kids, for everyone. Sign up here for future editions. The NeeDoh Nice Cube is a lump of soft plastic a little over 2 inches tall. It comes in blue, pink, or purple, and retails for $5.99. When you squeeze it, it produces a pleasing, squishy sensation, subtly […]