Nothing Phones Finally Hit Best Buy Shelves, Testing Whether Design Can Still Sell in a... (opens in new tab)

Nothing's phones and audio gear arrived in over 500 Best Buy stores on June 12, backed by 120% U.S. sales growth in 2025. The transparent designs and Glyph lights offer something different in a market dominated by Apple and Samsung. Carl Pei aims to prove tech can still feel fun. This retail bet tests whether unique hardware drives mainstream adoption.