Yahoo DSP Launches Agent Network, Opening the AI Ecosystem for Advertisers (opens in new tab)

Yahoo DSP launches the Agent Network, an open framework that connects advertisers with AI agents from leading technology partners directly within Yahoo DSP workflows. Advertisers gain flexibility and transparency by choosing best-in-class AI solutions across audience targeting, campaign activation, creative, and measurement, with enterprise-grade governance and compliance built in. The launch advances Yahoo DSP’s “Yours, Mine, and Ours” AI strategy, enabling advertisers to bring their own AI,...