I went against my parents to save our failing family business (opens in new tab)
He gave up a higher-paying job to save the family business his parents spent 40 years building\. But turning it around meant challenging everything they believed in\. After his mum suffered a minor stroke scare, Khoon Seng returned to help run the family appliance shop — taking a 40% to 60% pay cut in the process\. He digitised operations, expanded online sales and reopened a showroom in Tampines to bring customers back\. The changes helped triple sales\. But they also created tension at home...
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