The Swatch x AP Launch Was a Complete Disaster (opens in new tab)

Today, we break down what may have been one of the messiest watch releases in recent memory — the new Swatch x AP collaboration\. Scatts channel What should have been an exciting launch quickly turned chaotic, with massive queues, aggressive flipping, eBay listings appearing almost instantly, disappointed collectors, reports of police being called, and stores seemingly overwhelmed by the demand\. In this video I’ll discuss: \* The atmosphere at launch locations \* The growing problem of watc...