Watch users, fix systems, and design for humanity — product engineering with Don Norman (opens in new tab)

Kent talks with Don Norman about why the core work of product engineering has not changed: watch people work, treat so-called user error as a design problem, and fix root causes instead of blaming symptoms\.Don walks through a remarkable arc from electrical engineering and cognitive psychology to Three Mile Island, Xerox PARC, Apple, and the first use of user experience in a job title\. They talk about timing and failed products, cross-functional product teams, what AI changes for software bu...