Swatch x AP Launch Day Was Worse Than Expected (opens in new tab)

Today we break down what may have been one of the messiest watch releases in recent memory — the new Swatch x AP collaboration\. What should have been an exciting launch quickly turned chaotic, with massive queues, aggressive flipping, eBay listings appearing almost instantly, disappointed collectors, reports of police being called, and stores seemingly overwhelmed by the demand\. In this video I’ll discuss: \* The atmosphere at launch locations \* The growing problem of watch flipping cultur...