Ube: The purple food taking over your feed - What in the World podcast, BBC World Service (opens in new tab)

Ube - a vibrant purple yam indigenous to the Philippines - has been a staple of Filipino cuisine for thousands of years\. But only recently has it surged in popularity abroad\. Click here to subscribe to our channel 👉🏽 It is now appearing as an ingredient and flavouring in many recipes, from desserts, pastries, coffees and ice creams\. You can now find it in both small independent cafés to the bigger global chains\. BBC reporter Becca Johns explains how social media is helping drive the tren...