Trendspotting to Top Shelf: Inside Pernod Ricard’s Premiumisation Playbook (opens in new tab)

\[PARTNERED\] What does it take to build a premium brand that lasts decades and transcends borders? In this episode, host Sarthak sits down with Jean-Etienne Gourgues, Executive Vice President, Global Brands at Pernod Ricard and Chairman & CEO at Chivas Brothers to unpack the “seduction of the senses” behind some of the world’s most iconic spirits\. From unique, timeless storytelling formats to decoding some of the latest consumer and market trends in India and across the globe and highlighti...