Omega's $9,400 Gaming Seamaster: Bold Move or Massive Mistake? (opens in new tab)

Omega just released a James Bond watch tied not to a film — but to a video game\. The Seamaster Diver 300M Chronograph 007 First Light Edition \(ref\. 210\.32\.44\.51\.01\.002\) is screen-accurate, beautifully made, and priced at $9,400 USD\. So who exactly is this watch for? In this video I break down whether that price makes any sense, compare it to Hamilton's gaming collaborations, run through the troubled history of James Bond video games, and ask the question Omega's marketing team proba...