Is Ube the new matcha? (opens in new tab)

Ube — a vibrant purple yam indigenous to the Philippines — has been a staple of Filipino cuisine for thousands of years\. Click here to subscribe to our channel 👉🏽 But only recently has it surged in popularity abroad\. It is now appearing as an ingredient and flavouring in desserts, pastries and coffees, from small independent cafés to global chains\. BBC reporter Becca Johns explains how social media is helping drive the trend and turning ube into the new matcha\. She also discusses the con...