A Former Rolex AD Manager Watched These Viral Rolex Reels. Here's What He Actually Thinks. (opens in new tab)

A former Rolex authorised dealer store manager sits down with us to react to the most viral Rolex-related Instagram Reels on the internet right now — waitlist chaos, AD leverage, women ranking men's Rolexes on the street, flex content, and more\. Justin spent years managing a Rolex boutique\. He's seen the waitlist culture from the inside\. We watch it play out on social media — and he tells us what's actually true, what's exaggerated, and what the AD world really looks like behind the closed...