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Stop Taking Tickets, Start Applying Jobs Theory (opens in new tab)

Kent walks Clay Christensen's jobs-to-be-done lens on a food-delivery shared-cart ticket — three questions that turn a solution into a job statement, plus Wayne Allan's Australia flop and Aaron D\. Francis on deciphering feature requests\. 00:00 - Your backlog is full of solutions 01:27 - Jobs to Be Done 03:12 - Shared cart ticket 04:04 - When it goes wrong — Wayne 06:01 - Three questions before you estimate 06:40 - Question 1 — progress and circumstance 08:56 - Question 2 — what they hire to...

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