Why your product is your most important SEO asset (opens in new tab)

For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and search engines were the primary gatekeepers. But modern search behavior does not stop at discovery. Users […] The post Why your product is your most important SEO asset appeared first on Yoast.