Data enrichment: What it is and how to do it (opens in new tab)

There's a moment in every police procedural when a detective squints at a blurry security clip and shouts, "Enhance!" A technician taps a few keys, and suddenly the image sharpens, the license plate becomes readable, a reflection of the suspect's distinctive tattoo is visible in a conveniently placed spoon, and the case basically solves itself. (Ignore the laws of physics; we are storytelling.) Data enrichment is the closest thing to that button you get in business systems. You already have the