Connected conversions: Optimize LinkedIn from ad to deal (opens in new tab)

Most B2B marketing teams have already implemented LinkedIn's Conversions API (CAPI). Someone set it up, the funnel events started flowing, and the project got marked as done. Measurement problem solved. Except often, it's not. Optimizing your funnel isn't a one-time task—it's an operation standard. And there's a big difference between simply connecting your CRM and LinkedIn and ensuring it's properly maintained. Here's what you should do to keep your signals complete, timely, and consistent. Tab