LinkedIn signal quality: A playbook for pipeline (opens in new tab)

Historically, speed-to-lead meant how quickly you could respond to a warm lead. And in many industries, that traditional version of speed-to-lead still matters. But for teams trying to scale, speed-to-insight, the ability to make confident decisions based on conversion events, without a week of reconciliation work in between, matters more. Picture a monthly marketing review. Two LinkedIn campaigns are on the table, both with similar cost per lead (CPL). Both also generated roughly the same numb