The Human Agentic Gap (opens in new tab)

This article introduces the Human Agentic Gap - the divergence between a brand's performance in human-mediated AI purchase journeys and its performance in autonomous agent purchase journeys - and examines its implications for CMO and CDMO planning. The argument builds on prior empirical work in the AIVO Standard working paper series, specifically the finding that 87.3% of brands explicitly present at the first turn of a human-prompted AI conversation are displaced by a competitor before the f...