Remember all those sunny garden shots? Just a week ago? The wonderful colours? The ripening fruit? Well, it’s now sky shit season and looks to stay that way for another four if not five months. Snow, winds off the lake, freezing rains. Commisserations welcome in the comments. It was also Remembrance Day on Tuesday so plenty to be solemn about for a stretch before the holiday season really begins. I took and posted that photo twenty years ago now,* of a Second World War RCN officer waiting for the service at Navy Memorial Park here by our waterfront.

We start with a look to the past. Boak and Bailey showed their stuff again this week with an excellent post seeking out the source of the beer with the branding “Rustic Ale“:

A slight surprise there might be that ‘rustic’ clearly did not indicate that the beer would be strong or rough, like Spingo. But at about 3.5% ABV, Rustic Ale would be considered at the lower end of session strength even today, never mind before the First World War. Elsewhere there are instances of the phrase ‘rustic ale’ being used not as a brand name but to describe the type of beer drunk in country inns, by country folk. The earliest of these references we could find is from 1855. Another, from 1909, suggests that healthy country girls (think Honoria Glossop) “will face her glass of rustic ale like a young farmer”.

Excellent. And Breandán Kearney wrote about lost Belgian styles for The Brussels Times Sunday magazine and the steps which have been taken to revive them:

Seef or Seefbier, for example, once the pride of Antwerp, vanished with the collapse of small urban breweries during the First World War. A decade ago, Johan Van Dyck claimed to have uncovered an old recipe for a seef beer which he reincarnated with a barley, wheat, and oat grainbill and a creamy, unfiltered profile. In recreating it, Van Dyck reignited city pride with a new generation of drinkers. In Lier, the brown-amber ale caves was revived by a local heritage guild, which commissioned it to be recreated from archival recipes (but only for serving in cafés within the town walls). And then there’s uitzet, a mixed fermentation brown ale from East Flanders that local brewers such as DOK Brewing Co, have tried to recreate in Ghent.

You know, I’ve been told I have a creamy unfiltered profile. Speaking of diligent research, Ron has pulled back the curtain and shared an update on his methodology:

I finally bit the bullet yesterday. Adding an extra column to my main beer gravity spreadsheet. I’d been planning on doing it for a couple of years. And had started using a new format table for any gravities I harvest. But it was getting out of hand. It was over 2,000 lines. And when I wanted to look up beers from a specific brewery, I had to search in both tables. Time to merge the two. It itself, that wasn’t particularly difficult. Just add the column to the main table and tack the entries from the temporary table on the end. Except, most of the entries now had a blank column. Which I’ll have to add. Quite a palaver, in a table of 25,000 entries. I started the work yesterday. And have completed maybe 25%. It’s dull, tedious work. But it will be worth it, when I’m done. In case you’re wondering, the column is the town where the brewery is located…

A-HAH!! I knew it. I knew all these beers were from places. And, I understand, they are made… in ways. On that point, here we have first The Beer Nut and then Stan noticing The Beer Nut on the effect of Thornbridge’s conservation of one part of Marston’s Burton Union brewing set.

TBN: “With luck, one of England’s many fine beer writers will be able to explain what difference the equipment actually makes to the product, beyond the press releases and collaborations.”

SH: “I’m inclined to believe the claims that using the system changes the beer. You might even be able to run a study which compares otherwise identical beers fermented in stainless steel and in the union. Or wood versus the union.”

Two of the best sets of tastebuds in the scribbling set right there. Perhaps the point is simply to continue the use of the way. Interesting notes from one commentator: “notoriously laborious to clean and have higher racking losses than other systems” but “they help in the maintenance of a healthy and regular pitching yeast.” So there may well be value in the way even if it isn’t necessarily translated to the glass.

Pellicle‘s feature this week sent shivers. Not because the piece by Joel Hart about the Mort Subite in Altrincham, a Manchester suburb, was anything but a great portrait of a well loved tavern. But because I had one of the worst drunks ever – followed by a two day hangover – drinking in a place by that name in Paris when I was young and stupid in 1986. Fortunately for me, the five guys from Gascony (spoilers) offering to throttle me did not realize I was with the pack of very large gents in the corner. Events ensued. To the contrary, on Manchester’s version we read:

…it’s quieter, broodier, and more intimate. “I’ve lost hours of time in there,” says Chris Bardsley, who runs Altrincham beer spots The Beacon on Shaw’s Road and Batch Bottlestore in King’s Court. “You’re in there, you don’t see the outside world, you’re just caught in it.”

Glad I wasn’t caught in it, if I am being honest. Back to the question of the tasty, photographer Sean McEmerson provided us with an fabulously detailed essay on the making of green hop beer from Hukins Hops in Tenterden, Kent:

At Hukins Hops, the team carefully assesses each variety across their sprawling, 50-acre farm, checking the hops’ ripeness before deciding when to harvest. Over the last few years, that process has only become more difficult as the UK’s climate has grown more unpredictable. This summer, Kent—one of the country’s key hop-growing regions—experienced record-breaking temperatures during a rolling series of heatwaves. The result was an earlier-than-expected harvest. “Lots of factors contribute to how long harvest takes—machine breakdowns, picking weather, staff, and drying capacity”, Glenn Whatman from Hukins tells me. “This year we had an average crop due to the drought in June, but the machine ran as smoothly as ever and the picking team persevered through torrid weather”.

I had no idea hop pickers’ hands became tarred with resin. Speaking of photo essays, Martin has returned to his winter quarters in Rye, England and took a stroll to see Jeff at the Ypres Castle Inn:

Jeff greets me at the bar, where I sit and watch the magic of a great pub unfold over the next hour. Louie (sp. ?) is the star today, another of Jeff’s great staff team, but all the customers seem lovely too. Not serving food helps. Children bring their empty glasses back to the bar and say “Thank you“. Their proud parents say “Well done“. I say “Well done“, too, perhaps a little enthusiastically. I’m not normally comfortable sitting at the bar, but watching a great pub like the Ypres in full flow on a Saturday evening is a thing of wonder.

Somewhat to the contrary – or perhaps in ignorance of the above – the stomp on craft continues. Auto scene reporter Ben Shimkus was in the The Daily Mail with his autopsy of US craft beer under a “hipster” inclusive headline, dipping heavily into the finger-pointy zingers bucket as he did:

America’s craft beer phase seems to be fizzling out. Expensive beers flavored with ‘notes of citrus and pine’ or brewed with an extra batch of hops are losing favor in US grocery stores and bars. Instead, giant beer brands featuring utilitarian flavors and low prices are all the rage. There might be a charming reason why: Millennial-aged craft beer fans have grown up… the lower-cost seeking has had a damaging impact on America’s microbrewery industry, which dominated younger parts of the US and attracted cornhole players. Dozens of sites have permanently shut down.

Is that tone really necessary? Well, besides “*cornhole players” *which has always been a self-inflicted wound as far as I can tell. No, the pile on is getting to feel like, you know, making fun of people who just really like their cats.** Perhaps the trade friendly euphemisms like “consolidation” and “mature market” are usefully kinder descriptors for the slump.

A saner explanation of the current situation has been provided by Ron Emler in The Drinks Business – with an particular focus on China:

For the past couple of years, it has been the group mantra from big booze bosses that the current downturn in sales is cyclical rather than structural. But the cracks in that corporate front are widening. No longer can the combined effects of squeezed wallets, the rise of cannabis-infused offerings, the increasing uptake of weight loss drugs which reduce the desire for alcohol and the lifestyle choices being taken by Gen Z be dismissed out of hand as inconsequential in the longer term… According to Morningstar senior analyst Jennifer Song, China’s younger generation rejects the “intense sensation of high-alcohol baijiu”. She said: “We believe expanding low-alcohol baijiu offerings is a long-term trend, driven by demographic change and rising health awareness.”

Jason Wilson takes the broader issue from another angle, the problem posed to premium categories when there is common access to things which have been formerly accepted as luxuries:

The problem right now is that “fancy goods are everywhere,” according to The Economist… I wonder if wine needs to try so hard to present itself as more of an experience than a thing. After all, simply opening a bottle of wine—on a sunny day in the park, during a late night conversation on a roof deck, on a lazy, decadent afternoon in bed—is the prelude to experience. The drinking of the wine in a place with people is the experience. We would do well to remember that. Perhaps it’s more a matter of shifting perspective, framing, and being open to more possibilities.

So do we need to – or should we – buy as much booze to still be interested in the stuff? If you’ve read the stuff posted around here very much over the years you will know that has been always been a question in my head. Do we consumers ally ourselves with producers at all costs? Or are we wanting a decent pint at a decent price? Or both? Should alcohol to play a smaller but healthier role in life or does one root for a business rebound back to the irrational exuberence of craft beer a decade ago? Or even further back even to the 1980s when understanding hard to find beer conveyed a certain status, as Boak and Bailey recently considered. Sometimes the enthusiasts’ approach to beer writing strikes me as similar to the unrequited yearning for the experience of being young again. Were there longings for Rustic Ale in the years after it faded, too?

Speaking of longings, Jeff is looking for an explanation of the price of NA beer building on last week’s note from hereabouts on the update from BMI on the price of the stuff:

In the past decade, non-alcoholic beer has gone through an important upgrade over the old Clausthaler era. Breweries started taking it seriously, and the quality, while still not as good as regular beer, is vastly better than it used to be. Athletic demonstrated that there was a market out there for N/A beer made in modern craft styles. The big question is how big that market will become in the U.S. Here I am a lot more bearish than the industry, for these reasons. It’s a premium-priced product that is inferior in taste to regular beer or other non-alc alternatives. The proliferation of N/A brands is hurting rather than helping, too. With the flood into the market, people are exposed to more of the poor examples. A novelty factor in being able to buy a N/A hazy buoyed the industry, but I have a real question if that’s sustainable.

Is any of it sustainable? And… what is it that would be sustained? Not a small question so we can leave it there for now. Until next week, I will be focusing all my energy at the Grey Cup game and shouting at the sky… and once again thanking my luck for the pack of gents in that corner of that bar. As I do, please also check out, Boak and Bailey on this and every Saturday and then sign up for their entertaining footnotes, too. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe … maybe not. Then listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too. Ben’s Beer and Badword has returned from his break since April so you can embrace the sweary Mary! There is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they may well be are back every month!

*Lordy… **By the way, ours finally killed a goddamn mouse after over ten years so there was a smidge of respect – but it wasn’t like I ran to the grocery to buy kitty treats or anything. I have standarrds. I still keep a portrait of the late great slayer of mice Mrs. Beaton (1999-2012) on my office desk. Frobie got all the attention but Beaon was the killer.