Stepping Into Colour
aestheticamagazine.com·1w
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The mid-20th century was a time of profound change for the art world. One of the most notable shifts was a radical rethinking of how audiences accessed and engaged with exhibitions. Creatives began to push beyond the limitations of traditional “white cube” galleries or institutional museum settings. In 1958, Allan Kaprow coined the term “environment”, using it to describe large-scale artworks which transformed interiors. They would later become known as installations. This trend – of artworks you could step inside – continued into the 1960s and beyond, resulting in experiences that altered the relationship between artist and observer. They were often ephemeral and experimental in nature, combining art, architecture and design – and paved the way for the digital immersive experiences …

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