Building a local events strategy
americanpressinstitute.org·19w

Local — and live****

Events are a booming business for national news organizations trying to reach an influential audience of thought leaders. Semafor recently announced a major expansion of its events arm. At Bloomberg Media, events revenue is up, according to a recent memo from CEO Karen Saltser. The Atlantic is “doubling down on live journalism,” Adweek’s Mark Stenberg wrote last week.

For local news, though, the events business looks different — aimed …

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