Growing on Dev.to wasn’t an overnight moment; it was a repeatable system fueled by value, consistency, and community.
I didn’t aim for followers. I aimed to help people make progress with AI, and the followers came as a result.
Here’s the exact approach that helped me reach the first 2,000 followers organically and how you can replicate it for your niche.
1️⃣ I Chose One Core Theme (and Stayed Consistent)
Most new writers post randomly.
I did the opposite.
I built my positioning around one clear sentence:
“I help people move from AI fear to AI fluency, especially developers.”
This gave readers clarity on why they should follow and what to expect.
Tip:
Pick one theme and stay...
Growing on Dev.to wasn’t an overnight moment; it was a repeatable system fueled by value, consistency, and community.
I didn’t aim for followers. I aimed to help people make progress with AI, and the followers came as a result.
Here’s the exact approach that helped me reach the first 2,000 followers organically and how you can replicate it for your niche.
1️⃣ I Chose One Core Theme (and Stayed Consistent)
Most new writers post randomly.
I did the opposite.
I built my positioning around one clear sentence:
“I help people move from AI fear to AI fluency, especially developers.”
This gave readers clarity on why they should follow and what to expect.
Tip:
Pick one theme and stay with it for 4–6 weeks before expanding.
2️⃣ I Posted With a Rhythm, Not Randomness
I didn’t publish more; I published strategically.
Consistency built trust. Rhythm built anticipation.
3️⃣ I Focused on Usefulness More Than Views
Every article delivered something readers could use the same day:
- Copy-paste prompts
- AI workflows for devs
- Examples + templates
- Personal lessons with context
When people apply what they learn, they naturally follow you for more.
Education > Inspiration > Promotion
(in that order)
4️⃣ I Engaged Like a Community Member, Not a Broadcaster
Most creators only post; they don’t participate.
I spent 15–20 minutes daily to:
- Respond to every comment
- Add value in other writers’ posts
- Appreciate good content publicly
- Answer DMs and questions
This created relationship equity, not just traffic.
5️⃣ I Used Inbound Sharing, Not Selling
Yes, I have books, frameworks, and YouTube content, but I never sold aggressively.
I embedded resources only where relevant.
This built credibility instead of resistance.
“Give value so generously that when you mention your work, it feels like a gift, not a pitch.”
6️⃣ I Made My Content Easy to Share
I used formats that travel well:
- Lists
- Templates
- Frameworks
- “Save-worthy” visuals or snippets
The more “this helped me” moments you create, the more people share organically.
Shares bring new readers. New readers bring organic followers.
Final Thought
You don’t grow on Dev.to by chasing followers, you grow by becoming the writer people rely on.
If you commit to:
- 6 weeks of consistent posting
- Value-dense content
- Genuine community interaction
You won’t need to chase followers; they will find you.
Helpful Resources
Besides Dev.to; I have a global audience on LinkedIn as well, and it helps me in exposure. If you need assistance in LinkedIn branding, then I recommend my book LinkedIn Power: The Perfect Guide for Entrepreneurs & Executives, From Zero to 10000 followers & Inside Story of Lead Generation!
Next Article:
“The Secret to Writing Viral Headlines on Dev.to”, a breakdown of the formulas that consistently attract high engagement.