This year’s event promises over 200 sessions, ensuring there’s something for every creative discipline. The full agenda is structured across major creative tracks, including Graphic Design and Illustration, Photography, Video, Audio, and Motion, 3D, and Branding, with deep dives into Creativity and Marketing in Business.

Attendees should look for inventive advancements in generative AI, which continues to integrate deeper into the Creative Cloud suite. Key highlights expected at the keynote and Sneaks event include:

• Generative AI Ecosystem: Further refinement of Adobe Firefly, potentially revealing the new Image Model 4 for greater photorealism and advancements in Firefly Boards for AI-assisted moodboarding and ideation.

• Video and Motion: Expected breakthroughs in text-to-video generation and new tools in Premiere Pro like Generative Extend and Media Intelligence.

• 3D & Immersive Design: Major updates and integrations for the Substance 3D products and further public developments of Project Neo for web-based 3D design.

• Content Authenticity: A major focus on responsible AI through the expansion of Content Credentials and tools allowing creators to protect their work from being used for AI training.

• App Enhancements: Major updates across flagship applications like Photoshop and Illustrator alongside performance boosts.

Key themes are also expected to focus heavily on new workflows for cohesive team collaboration and the expanding role of 3D and immersive design. It’s set to be a 360° look at how design will operate in the coming years.

In addition to the product announcements and skill-building sessions, Adobe MAX also celebrates the Adobe MAX Creativity Awards. These awards honor the most visionary and inspiring work created by the global creative community across various fields. The 2025 categories include Design, Motion, Video, Image Making and Photography. You can take a look at the winners here.