Do colors continue to influence consumer perceptions in branding?
YouTube’s new red hue, also highlights the complexities of color association: ”For better or worse, red is a very strong color that has been synonymous with a lot of different movements throughout history, and it has different meanings in different societies”. –Amy Yip, visual design lead
Will you relate YouTube with the Chinese Communist Party just for sharing a similar hue? Red is related to various historical movements and has different meanings. That is a fact. Implying that colors should be chosen based on that associations, is subjective. The meaning of color is context-dependent, or at least it should be. Should we heavily rely on such broad association…
Do colors continue to influence consumer perceptions in branding?
YouTube’s new red hue, also highlights the complexities of color association: ”For better or worse, red is a very strong color that has been synonymous with a lot of different movements throughout history, and it has different meanings in different societies”. –Amy Yip, visual design lead
Will you relate YouTube with the Chinese Communist Party just for sharing a similar hue? Red is related to various historical movements and has different meanings. That is a fact. Implying that colors should be chosen based on that associations, is subjective. The meaning of color is context-dependent, or at least it should be. Should we heavily rely on such broad associations when choosing a brand color?
If this new red motivation is true, we should contact Milka’s CEO. Historical connotations related to purple, might evoke church-related thoughts in the audience. The reality is that primary colors like red are ubiquitous. You can associate them with everything from love to communism, or even violence. Their meanings vary widely based on personal experiences and cultural backgrounds. Perhaps it’s time to revisit how we apply color psychology. Focus more on nuanced contextual understanding rather than simplistic emotional associations.
