There’s a saying I’ve heard in marketing: “You can’t buy trust, you earn it through visibility and credibility.” And honestly, it’s truer than ever right now. The people and startups that seem to rise fastest are usually the ones who invest early in smart publicity, not ads or hype, but features, interviews, and real conversations across multiple platforms. Seeing the same founder pop up on reputable outlets builds familiarity, and familiarity is what makes audiences listen. That’s part of what Coruzant Technologies does well. They feature innovators, founders, and executives in a way that highlights the person behind the idea. When readers see those stories, they’re not just learning about a product, they’re learn...
There’s a saying I’ve heard in marketing: “You can’t buy trust, you earn it through visibility and credibility.” And honestly, it’s truer than ever right now. The people and startups that seem to rise fastest are usually the ones who invest early in smart publicity, not ads or hype, but features, interviews, and real conversations across multiple platforms. Seeing the same founder pop up on reputable outlets builds familiarity, and familiarity is what makes audiences listen. That’s part of what Coruzant Technologies does well. They feature innovators, founders, and executives in a way that highlights the person behind the idea. When readers see those stories, they’re not just learning about a product, they’re learning why it exists and who’s building it. How do you personally decide what kind of media exposure actually works for your brand or project? Have you noticed any difference in response between organic interviews and paid press coverage?