In 1997, a PhD student named Latanya Sweeney heard about an interesting data release. A health insurance organization from Massachusetts had compiled a database of hospital visits by state employees, and had thought that giving it to researchers could encourage innovation and scientific discovery. Of course, there were privacy considerations: allowing researchers to look at other citizens health records seemed pretty creepy. So they decided to do the obvious thing, and remove all columns that indicated who a patient was: name, phone number, full address, social security number, etc.

As you can probably guess, this didn’t end so well. In th…

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