"Attention Is All You Need" introduced the Transformer architecture which is the foundation for modern language models. Its communication style shows the values of the AI research community.

Building Ethos
The paper lists eight authors who work at Google Brain, Google Research, and the University of Toronto. There is a note stating that the author listing is random, highlighting the researchers' focus on teamwork rather than one-upping each other. They establish authority through their significant affiliations and by having well-known researchers contribute to this paper, so they began the paper without needing to discuss their own authority. A footnote on the first page details each author's contribution. For example, it credits Noam Shazeer with proposing scaled dot-product attention. The footnote was remarkable, reinforcing this authority with transparency. It closely details each person's role, from designing the first models to accelerating research with a new codebase. This footnote gathers trust in a community valuing open and transparent collaboration. The authors do not need to boast about their credentials. Their affiliations and the paper's venue do that work for them. The paper was presented at the NIPS 2017 conference, which is very famous, and publication at NIPS signals that the work has passed a complicated peer-review process. I can tell from the venue of NIPS as a whole that their work had an immediate stamp of approval.
Purpose, Audience, and Content Level
The text informs and persuades. It presents a new Transformer architecture while concurrently arguing that this model is better than the antique, previously SOTA methods like recurrent neural networks. The audience is experts in machine learning because the paper uses technical terms (almost on par with Jameson Postmodernism) like "sequence transduction" and "auto-regressive," and is a challenging read without a great understanding of linear algebra and neural networks. This specialized language allowed for efficient communication between researchers, but was written in a way that made it unclear to these researchers how beneficial their model would be to the AI community.
Additionally, this paper should be written for an audience with limited time, allowing readers to skip directly to the results. There is a straightforward narrative of how the introduction starts with the problem the community has, like RNNs "precludes parallelization," signaling a problem that the dominant technology had as a bottleneck. This helped people see that this new architecture is vital. Also, math is the primary tool of explanation because it seems more credible and proves that the work is tested.
Context and Sources
The authors cite many sources, like the paper on the Adam optimizer used for training. There are no ads surrounding the text. The paper's persuasive power comes from its problem-solution structure. The introduction establishes a clear problem. It highlights the "inherently sequential nature" of RNNs as a "fundamental constraint.” This language frames the old method as a barrier to progress. This situates their work within existing research. They treat sources as a foundation for their own ideas, citing "residual dropout" and "Adam optimizer," as well as their competition/ alternative approaches. The end of the paper attempts to provide a solution to the problem RNNs have, and it focuses heavily on preventing ambiguity by being clear. They are citing both foundational work and competing models like ByteNet and ConvS2S, which provide this research paper with more ethos. Also, the paper's conclusion is unique because it does not present a typical summary but ends with an agenda for future research by stating, "We are excited about the future of attention-based models and plan to apply them to other tasks." They presented this paper to allow other researchers to figure out how they can use this.
Format and Language
The paper follows a typical scientific structure. It moves in a clear order with sections for model training and results. Each part is labeled and easy to follow. The tone stays formal and focused. The writing is tight and exact. The authors use active voice and write as "we," keeping the focus on their methods and results. The style feels deliberate, confident, and built around precision. A sample sentence is: "We propose a new simple network architecture, the Transformer, based solely on attention mechanisms, dispensing with recurrence and convolutions entirely". The text does not use prose like metaphors or similes because they want the results to be very reproducible. The abstract is very essential because it acts as a high-density executive summary. They provide proof like beating the old "28.4 BLEU" with a new SOTA score of "41.8." Another example at "3.1 Encoder and Decoder Stacks" lets readers go directly to the information they need. This reliance on quantitative benchmarks is a key rhetorical strategy because AI research establishes authority through measurable and erproducible progress. The researchers persuade by presenting tricky numbers as proof of success, which is more profound than any descriptive language. The title "Attention is All You Need" is atypical of academic paper titles, almost making the paper more accessible, and symbolizes how these researchers are providing a comprehensive solution.
Visuals and Mathematics
Visuals are critical to the paper's argument. Figure 1 provides a famous schematic of the Transformer architecture, which is often referenced and discussed in all AI courses. Figure 2, which shows Scaled Dot-Product and multi-head attention, is an important mathematical function that presents data. Table 2 compares the Transformer architecture performance to previous SOTA models by comparing BLEU scores and training costs. Figure 3 makes tricky concepts easier to grasp by providing visibility and evidence of how the model is learning linguistics. They also have latex equations like "Attention(Q, K, V) = softmax((QK^T) / sqrt(d_k)) V" functions rhetorically, signaling to readers this proposed mechanism is like a fundamental truth.
Conclusion
"Attention Is All You Need" shows the communication style of the AI research community.. These values serve as empirical proof and are grounded in prior work. The authors inform their audience about a new architecture and persuade readers with performance data. They even had a public code repo displaying confidence in their work, and it was an extra gesture helping make this paper so foundational. The paper's dense writing prioritizes extreme precision. In this field of CS+AI, arguments are won with better models and superior results, as demonstrated by the current LLMS battle. This paper presented both.