Even the most old-school companies have recognized that versioning source code is essential. It’s not universally true—a profitable, decades-in-business one-man-show software company still versions by copying directories in 2025—but such companies are rare today.

Git, the ubiquitous source code management tool, is used by countless companies and solo developers. Yet Git remains fundamentally flawed for ordinary software companies.

Git’s dominance in source code management mirrors WordPress’s position in the CMS and blog software market. Both tools achieve their core purposes but are burdened by numerous minor complications that unnecessarily complicate daily use. This exemplifies the ‘winner takes it all’ market effect, where early advantages accumulate over time, creating barriers…

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