Photo of a laptop screen showing the new AI prompt properties in Video Metadata Hub version 1.7.

The IPTC Video Metadata Working Group is happy to announce that version 1.7 of its flagship standard, Video Metadata Hub, has now been released.

The new version has four new properties which allow users and tools to embed metadata about AI prompt information that was used to generate the image, if applicable.

The new properties in detail are:

• **AI System Used **(text string, single-valued, optional) The AI engine and/or the model name used to generate this media. Note: For example, ChatGPT DALL-E, Google Gemini, ChatGPT
• AI System Version Used (text string, single-valued, optional) The version of the AI system used to generate this media, if known.
• AI Prompt Information* (text string, single-valued, optional)* The information that was given to the generative AI service as “prompt(s)” in order to generate this media. Note: This may include negative [excludes] and positive [includes] statements in the prompt.
• AI Prompt Writer Name* (text string, single-valued, optional)*** **Name of the person who wrote the prompt used for generating this media. Note: this person should not be considered as the media creator.

Please note that users should not expect that the contents of the “AI Prompt Information” property could be given directly to an AI system to generate the same video; there are many reasons why generated media files differ even for the same input information. The Working Group decided to add “AI Prompt Information” as a generic property that creators could use to describe the process that was used to prompt an AI system to create the content.

The official IPTC Video Metadata Hub recommendation files and user documentation have all been updated for the new version:

• IPTC Video Metadata Hub 1.7 properties table
• IPTC Video Metadata Hub 1.7 full mappings table
• IPTC Video Metadata Hub 1.7 user guide
• IPTC Video Metadata Hub generator – A tool that can help developers to understand how Video Metadata Hub works and to generate example files
• IPTC Video Metadata Hub 1.7 JSON Schema

The Video Metadata Working Group welcomes feedback. Please post to the IPTC Video Metadata public discussion group or use the IPTC Contact Us form.