OpenAI has launched an in-ChatGPT app directory (often described as an app store) on web, iOS, and Android, letting people connect third-party services and use them without leaving the conversation. OpenAI says these apps can add context and enable actions such as ordering groceries, turning an outline into slides, or searching for an apartment, and it has also rebranded what it previously called “connectors” (like Google Drive integrations) as “apps”. Alongside the directory, OpenAI has opened submissions so third-party developers can build chat-native experiences with its Apps SDK (beta) and submit them for review under published guidelines. Several outlets frame the move as a step toward a larger ChatGPT ecosystem—one that could make the chatbot more practically useful day-to-day whi...

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