Skyscraper or garden?
levimcg.com·387w

I’ve been the lead on a design system project that serves dozens of development teams across a fairly large organization for a little over a year now. I’ve done a lot of work defining and documenting design standards in that time and have really enjoyed it.

As the project grows and real humans start to use it (sometimes abuse it), and improve it in ways I couldn’t have imagined, I’ve been thinking a lot more about how the system needs to adapt.

I worked in a brand identity agency years ago and remember reading and article back then (I can’t for the life of me find a link 😬, I’m sorry 🙏) about how companies tend to think of their brand as a solid structure like a skyscraper—something rigid that will never change. But really successful brands are more like …

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