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SMART goals aren’t just for teams—you can personalize them for your individual work, too.

November 3, 2025

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SMART goals are typically associated with work done by a team, but you can implement this productivity-boosting strategy for yourself in all kinds of ways on an individual level, too. Some people use them to study, for instance, and you can use them for personal projects at work, around the house, or whatever else. At their core, SMART goals are designed to help you stay on task and focused on your outcome.

What are SMART goals?

At their core, SMART goals are designed to help you stay on task and focused on your outcome. If you’re not familiar with SMART goals, let’s break down the acronym:

Specific

Measurable

Achievable

Relevant

Time-bound

It was conceptualized by George T. Doran in 1981, who took to the Management Review* *to criticize what he saw as many companies’ poor goal-setting.

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He suggested goals should be specific to those five characteristics—though in his original version, the “A” stood for “assignable,” not “attainable,” so it does make sense we associate this with corporate teams (so workers could have more direction). He was all about having clearly defined objectives so every person in a workplace was on the same page, but SMART goals can be helpful for you, too, even if you’re working alone, because they help you identify exactly what your goals need in order to be met.

How do you implement SMART goals in your life?

SMART goals work best when you lay them out clearly. You should be writing SMART goal statements, making sure your statement contains all five of the criteria. For example, if you’re a freelance photographer working on a big wedding, you could write, “My goal is to have all the wedding photos edited and sent to the clients by next Friday. I will do this by setting aside time at 10 a.m. every day of the week to edit them in batches.“ You can also add something like, “Accomplishing this goal will keep me ahead of schedule, ensure I am paid on time, and earn me a positive customer review.” I often find that tying some stakes to the goal and making sure I keep them in mind helps me stay focused.

What do you think so far?

This example goal is specific because it’s related to one well-defined outcome; it’s measurable because you’re committing to setting aside time to take it on; it’s achievable because you gave yourself enough time to get it done; it’s relevant because it’s related to a photoshoot you just completed; and it’s time-bound because the schedule and deadlines are clearly laid out.

You can also use other productivity techniques to complement those five elements. For instance, with the SMART goal above, you should use time boxing and time blocking to clearly set aside that 10 a.m. work time in your calendar.

Productivity guru Brian Tracy says you should think of your SMART goals like a personal mission statement, using them to outline precisely what you need to do, how you’ll do it, and when you’ll have it done. The beauty of using these parameters to set goals is that anything that falls outside of the five guidelines can be disregarded so you can focus on the most important elements. Write them in your planner or on your phone, so you can always see them, and refer to them in all their straightforward simplicity when you need a reminder of what your priorities should be.

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