Let’s start from the basics: can you introduce yourself?

I’m Frank Chimero, I design and write from my little apartment in New York City. I’ve been doing this for a long time, mostly for technology and media companies. Other than work, I’m interested in the same things many other people are: my partner, my dog, visiting museums, movies, paintings, reading, cooking, stimulating conversation, and long walks. A lot of those have a tendency to go together, especially here in New York, which is nice.

What’s the story behind your blog?

I started teaching design shortly after finishing undergrad and had a great time with it. My students and I had so many stimulating conversations in the classroom, and their questions really forced me to think about my presumptions and beliefs about design in a way I wouldn’t have without the prompting. So, after class, I’d type them up and was eager to share, and thus my blog was born.

What does your creative process look like when it comes to blogging?

Writing is generally a way to scratch an itch in my brain. Sometimes it is an annoyance or disagreement with something else I read, or responding to an idea I came across in my reading that captivated me in some way, and trying to figure out why it grabbed me. Most first drafts are brain dumps in front of the keyboard or going for a walk and using speech to text on my phone. These things are incredibly rough, and take a bit of polishing until they end up on the site, but I enjoy that process too. It’s nice to nudge, tweak, and expand on parts and feel things get stronger or more clear. I try to have some interesting reference or idea at the heart of each post I make, because it’s what I want to read. The web I am interested in is the insights and ideas of individuals.

Do you have an ideal creative environment? Also do you believe the physical space influences your creativity?

Some people will think I’m a barbarian, but I don’t think tools matter that much. I write in TextEdit. If it’s by hand, it is typically on loose copier paper and a pen I stole from a hotel. I’m sensitive to spaces and love a beautiful room and good lighting, but I think it is more worthwhile to learn how to write well in spite of the environment rather than because of it. At least, that’s what I tell myself. The trick, for me, is to seek out those beautiful places and experiences and try to hold on to the internal environment they create in me, then find ways to get it down onto the page later. Sometimes that works, sometimes it doesn’t.

A few years ago I wrote a book called The Shape of Design. I’d book trains from New York City up to Albany to enjoy the views of the Hudson Valley from the train window. The trip was about 8 hours there and back home. I got so many words down, something about the momentum of the view creating a velocity in the writing. But you know what? Once I stacked that writing up next to all the other writing I did in libraries, at the kitchen table, or coffee shops, I never could pinpoint where what was written.

A question for the techie readers: can you run us through your tech stack?

This is going to be underwhelming. I have an off-the-rack Macbook Pro M4. There is pretty much nothing installed on it except Figma, my fonts, and just enough of a local dev environment to make my rickety Jekyll deployments. If you were to close your eyes and imagine the first five sites you’d need for work, I have those, too. I have last year’s iPhone with YouTube and NTS Radio on it. I’ve stripped most everything out. It makes no difference. I just type and typeset.

Given your experience, if you were to start a blog today, would you do anything differently?

I’m not certain. I have no clue how one would grow an audience in 2025 without betraying some of my values about respecting people’s attention. My current mindset is to enjoy my audience, respect them, and make no presumptions about it growing.

Financial question since the Web is obsessed with money: how much does it cost to run your blog? Is it just a cost, or does it generate some revenue? And what’s your position on people monetising personal blogs?

The site either costs $60 or $0, depending on how you look at it. It’s served via Github Pages, which requires a subscription, but it also pays for other things like private repos, etc. I’ve never tried to make money with the writing on my site. Even the book I wrote is available in full online for free. This isn’t necessarily a moral stance, it is simply that the economics of it wouldn’t pay enough to justify the headspace it’d occupy. If others want to do something different, I say go for it.

Time for some recommendations: any blog you think is worth checking out? And also, who do you think I should be interviewing next?

I focus most of my reading time on books, and most of my digital reading is happening through newsletters these days. On the blog side of things, I mostly check up on friends’ writing by manually going to their site. “I wonder what Naz is up to?” and that kind of thing. I know there is RSS, but seeing the site is half the point. You’ve already interviewed a lot of them, but I think you would get a kick going through Rob Weychert’s obsessively maximalist life-documentation-as-blog. It is exactly the opposite of my own tendencies (“anything you don’t remember must not be that important”), and I have a lot of admiration, confusion, and respect for what he’s done.

Final question: is there anything you want to share with us?

I want to take a moment to give a shout out to libraries. Librarians are god’s people. I think there is a strong ideological kinship between digital personal publishing (blogs) and libraries (self-expression, availability of information, capitalistic counterpoint, community and connection, and the overall “this is for everyone” vibe the web was born from). So, go check out your local library. Get a card, check out a book, enjoy the space, and maybe ask about what other services they have to offer besides media. Good communities come from good people and good spaces. Supporting your local library may be a way to nudge the world toward your vision of how it should be. Or it could just be a nice way to spend an afternoon.