London-based brand and design agency DixonBaxi has released REMIX, a 500-page hardback book capturing the vibrant, layered, and sometimes messy energy of the studio at work. Part retrospective and part creative manifesto, REMIX offers an unfiltered look at the last 18 months inside the studio: live project developments, discarded concepts, handwritten notes, experiments that made it, and experiments that didn’t.
Instead of presenting finished work as polished perfection, REMIX reveals the texture of creativity, how ideas evolve, collide, loop back, and spark something new.
A Studio Seen From the Inside
DixonBaxi describes REMIX as:
“An open window into the way we …
London-based brand and design agency DixonBaxi has released REMIX, a 500-page hardback book capturing the vibrant, layered, and sometimes messy energy of the studio at work. Part retrospective and part creative manifesto, REMIX offers an unfiltered look at the last 18 months inside the studio: live project developments, discarded concepts, handwritten notes, experiments that made it, and experiments that didn’t.
Instead of presenting finished work as polished perfection, REMIX reveals the texture of creativity, how ideas evolve, collide, loop back, and spark something new.
A Studio Seen From the Inside
DixonBaxi describes REMIX as:
“An open window into the way we think, collaborate, and make. Deconstructed. Reassembled. Candid and alive.”
Across nearly 500 pages, the book documents:
- Live project workflows
- Unseen prototypes and typography experiments
- Sketches, scribbles, conversations and critiques
- Images, textures and layered visual fragments
It’s as much about process as it is about outcome.
A Conversation with Simon Dixon
REMIX isn’t just a book you look at, it’s a book that feels lived in. Studio energy, tape-scuffed experiments, late-night breakthroughs, and collective intuition. It’s candid, unpolished, and unafraid to show the mess that makes the magic. To dig deeper into how this monster of a publication came to life, we sat down with DixonBaxi co-founder Simon Dixon for a behind-the-scenes conversation about weight (literal and metaphorical), studio culture, happy accidents, and the strange alchemy of creative collaboration…
Was there a moment during the making of REMIX where you thought, “This book might actually crush someone”?
(I mean it is 4kg…)
Funny! No, not literally. Though we did think about the challenge of carrying it around and posting it. We had not really thought about that at first, and then it hit us that carrying two of these books for any length of time would be almost impossible. We realised it would become a coffee table book that, once placed, would probably stay there indefinitely, because very few people will want to move it.
How did you decide what not to show? Was there anything too messy, too early, or too unhinged to publish?
We wanted to show something truthful and expressive, a real mix of how we make work. There are thousands of things we could have included, but nothing so unhinged that it could not be shown. The only things we held back are those bound by confidentiality. The point of the book is the mess, the torn, expressive remix of what it feels like to be in our studio, capturing the most alive part of our creative process. To show it is okay to fuck up, mess about, be spontaneous and lose yourself even when creating at scale.
What song or playlist was basically the unofficial soundtrack of REMIX?
The book is like a playlist created by fifty or so people. It is naturally eclectic. It is not one type of playlist or soundtrack. It carries the rhythm, feeling, emotion, and spirit of many different people from many different backgrounds, realities, and experiences, all crashing together as they make work. Their many voices, energy, and expression. It would sound like that.
Who in the studio is most likely to push an idea further than anyone expected, and how does the rest of the team react to that person?
Everyone in the studio pushes ideas, often further than we expect. It is not just the designers. It is the writers, strategists, producers, the people who run the studio, move things forward, shape sound, or create tone of voice. All of them push the work together as one idea, as one group. It is not about individual excellence or one person driving things more than others. It is about shared ambition and how we go after the work together. When you come to the studio, you can feel it in the room. Everyone is striving to make something interesting, both individually and collectively. The book reflects that spirit rather than a single person pushing it.
If REMIX had a signature scent (go with us), what would it be? Cold brew? Studio carpet? Existential hope?
Yeah, funny question. I guess it would smell like expression. Personal expression. Group expression. The feeling of creating in the moment. That flow where you pull the work out of yourself, and it validates you as you go. It makes you feel alive. So I suppose it would be a scent that wakes the senses. Something that sparkles in the mind and fills the room, wherever you are, with energy and excitement.
What was the biggest “happy accident” during the making of the book?
It is about how all the many elements crash together to build a physical book of this scale from digital material, photographs, found objects, sketches, and things that have existed across many analogue and digital spaces. You have to pull them all together. The happy accidents happen when you mix small details with larger ideas, personal moments with bigger concepts, and different places with one another. There is a natural flow and spontaneity to it, where you have to instinctively decide what fits. That is the space where intuition takes over, where your gut tells you something is meaningful, useful, interesting, or exciting. Of course, once people see it, they might see something completely different, but what matters is how it feels when those things collide, and whether it moves you or makes your mind spark in some way.
What’s the one inside joke in the book that no one will spot unless they worked on it?
What page or spread most feels like your studio’s personality?
That’s an interesting thought. I guess there are some inside jokes. The book includes a huge number of Slack messages between teams, along with memes and little moments the team shared with each other. But rather than being about inside jokes, it is more about feeling the different personalities of people. You can see how they write and how they share ideas. There is a lot of use of emojis and the rhythm of how people use them together, responding with emojis, gifs, or memes. That texture and language create a shared sense of personality in the work.
If someone flips through REMIX quickly in a bookshop, what do you hope they feel first?
It is what the energy of the company is made from. It is what a studio should feel like. Candid and honest. Fairly spontaneous, with moments of reflection. We want people to feel the spirit and energy of what it is like to be in the studio when creativity is in full flow.
What’s one belief about design that the book proves, and one belief it challenges?
The book does not try to prove anything. It stands on its own merits. That reflects one of our core beliefs, that there are many ways to create, and we have chosen ours as a group of people. What it really shows is that it is okay to be yourself and to express yourself as a group of creatives on your own terms. The belief it challenges is the idea that you have to follow a set way of working. It reminds you that it is okay to create in the way you think is right, to find your voice, your way of working, and your shared approach. That is what we find interesting.
If you could slip a one-sentence message into the reader’s mind as they close the book, what would it be?
This is one way of creating, and it is okay to create in the way you want, with the people you choose, and to define your own approach.
A Physical Object With Weight, Literally.
REMIX is printed as a 297 × 297 mm hardback, weighing over 4kg and featuring 1000+ images, finished in CMYK + Pantone 802C Green, a signature burst of neon that runs throughout the book.
Specifications:
- Hardback, 496 pages
- 297 × 297 mm
- 1000+ illustrations
- CMYK + Pantone 802C Green
- Printed by Graphius
- Edition of 2,500
- Release Date: 30 October 2025
Open-Source Creativity
In keeping with the studio’s belief in shared influence and collective learning, REMIX also exists as a free open-source digital edition, accessible worldwide via the DixonBaxi website.
This makes REMIX not only a limited-edition collector’s print object, but also a resource for designers, studios, students, researchers and anyone curious about how contemporary brand work gets made.
Graphic Design, Illustration and Print Enthusiast. marcroy@peopleofprint.com
About Marcroy
Graphic Design, Illustration and Print Enthusiast. marcroy@peopleofprint.com