Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in Performance Max campaigns.
Why we care. Until now, Display campaign insights have been limited to overall ad performance. With this update, advertisers can analyze results at the asset level — images, headlines, descriptions — to pinpoint what’s driving engagement and what’s not.
How it works. A new Assets tab in Google Ads will let users:
- Compare performance of each creative asset.
- View when assets were last updated to track iteration history.
- Decide which assets to keep, refresh, or remove based on data.
The details. A new Google support page, “Abo…
Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in Performance Max campaigns.
Why we care. Until now, Display campaign insights have been limited to overall ad performance. With this update, advertisers can analyze results at the asset level — images, headlines, descriptions — to pinpoint what’s driving engagement and what’s not.
How it works. A new Assets tab in Google Ads will let users:
- Compare performance of each creative asset.
- View when assets were last updated to track iteration history.
- Decide which assets to keep, refresh, or remove based on data.
The details. A new Google support page, “About asset reporting in Display,” outlines the update with links to:
- Get started
- How it works
- Asset reporting for your Display campaigns
- Evaluating asset performance
Between the lines. This upgrade mirrors reporting tools available in Performance Max, signaling Google’s continued effort to unify insights across campaign types and improve transparency in automated advertising.
What’s next. The feature hasn’t been spotted live yet, but its appearance on Google’s help center — first noticed by PPC News Feed founder Hana Kobzová — suggests a wider rollout is imminent.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the Author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.